AdobeMAX
Previously, inVision had difficulty keeping clients within their exhibit space during AdobeMAX events.
While almost anyone in the UX/UI industry had used their product or been exposed to it’s necessity, inVision had trouble getting people exposed to the behind-the-scenes products they were launching and it’s effectiveness on client productivity.
Design Strategy
As one of the leaders in UX/UI, we decided to create an Apple store-like genius bar where clients could interact with iPads and demos and find chargers for their multiple devices during conference breaks. A pour-over coffee station gave creatives a much-needed buzz, all the while forcing clients to hear inVision's pitch in the 3-minute wait for a brewed cup of jo.
Social Media Success
A stacked crowd at AdobeMAX.
Much like inVision’s software, the exhibit snuck into attendee’s daily life with ease and efficiency. Using cheeky marketing jargon in a “3-minute Pour-over Pitch”, barista staff were able to correlate the attendee’s experience at the booth to inVision’s new product launch.
AdobeMAX
Exhibit Size 10x20
SCOPE: Client attraction, Giveaways, Demos
Budget 18k
Talk about a lead time.
inVision came to us 2 weeks before their show date in need of a full design build. Working quickly and efficiently, we were able to meet with their brand identity manager to get an understanding of their company goals for the upcoming show. Through precise marketing strategies and intentional physical build details we were able to give inVision the functionality and presence they had expected at show.
