SongTeller
boutique hotel Gift shop
SongTeller Hotel is Dolly’s love letter to the city. It's a place where musicians and guests come together to experience Music City’s inspiring spirit. From intimate venues to eclectic, yet sophisticated rooms and suites, Dolly poured her heart into this new song as a dedication to Nashville.
We worked with PIVOT Studio Creative to complete the design direction within the space emphasizing Dolly’s love of color, rhinestones, and the celebration of a life’s work. Materials, lighting, and pattern breathe creativity, inspiration, and a bold - but established - visual identity.
CUBIC provided a customized track system for product display featured within alcoves finished with custom corian shelving, a brushed gold cove trim, and a custom monochromatic wall paper backdrop.
A condensed timeline resulted in slight deviations from the original intended renderings, but remained true to the aesthetic and functional needs of the design.
Materials
BM Tropical Teal 734
Chemetal
Corian
Brushed gold
Floral wallpaper
SongTeller Hotel is Dolly’s love letter to the city.
It's a place where musicians and guests come together to experience Music City’s inspiring spirit. From intimate venues to eclectic, yet sophisticated rooms and suites, Dolly poured her heart into this new song as a dedication to Nashville.
After 2 years of design planning, SongTeller hotel was scheduled to open to the public on September 26th, 2026. Sadly, on August 25th - one month shy of it’s grand opening - Dolly Parton passed away before seeing the completed project.
On September 25th, Nashville celebrated 9 to 5 Day in honor of Dolly’s life, legacy, and the legend that lives on through her colorful spirit. SongTeller Hotel opened to the public the following day with Dolly Parton’s planned ribbon-cutting dress on display in the entry to welcome all who walked through her doors.